Ling rejects the dragon's money
TV channels Dave and Dave ja vu are looping an episode of Dragons Den today that features our client Ling Valentine.
It was filmed five years ago. We set it up. Ling was the first person in the programme’s history to reject the dragon’s money with the infamous line, “Us Chinese eat dragons for breakfast”.
Every other person rejects them now, having got wise to the publicity value of just being on screen.
Today, www.lingscars.com has had an extra 5,000 visitors already – and it’s not even TV o’clock yet! History and brilliant analytics tells them, this will translate into at least 50 new orders.
The power of PR.
