RMS

Shred Easy


Last year, Shred Easy collected, destroyed and recycled more than 20,000 tonnes of confidential material using its fleet of twenty six trucks.

The company boasts an impressive client base including retailers, banks and Government departments. Clients include Kelloggs and Marks & Spencer.

Shred Easy collects, destroys and recycles materials including paper and IT equipment such as hard drives and memory sticks. The company also offers secure onsite destruction making it easy for businesses to destroy sensitive information quickly in an eco-friendly way.

Shred Easy appointed RMS to communicate its position as a market leader, help drive new business enquiries and achieve growth in key sectors.

PR strategy

The in-house marketing team at Shred Easy and RMS has deployed some smart PR tactics to ensure Shred Easy is on the right track to becoming a household name in the sector.

RMS is positioning Shred Easy as the market leader in the industry by implementing the following activity:

- placing ‘thought leadership' articles by Shred Easy in key media

- securing positive press coverage in influential business titles

- despatching regular press releases to key media

- using broadcast media interviews to promote Shred Easy

- positioning Shred Easy as a driver behind new Government legislation

- educating business owners about the importance of destroying confidential data

- exploiting online PR platforms

- investing in compelling team photography

Results

Since instructing RMS, Shred Easy has secured large profiles in influential regional business media including Crain's Manchester Business, Manchester Evening News, Birmingham Post, North West Business Insider and a range of BBC radio stations. Articles have also appeared in various trade and sector titles in the key markets that Shred Easy operates.

Shred Easy continues to go from strength to strength and since working with RMS has won some highly prized contracts with major public and private sector organisations, employing more people and investing in more trucks to fulfil demand for its services.

Shred Easy has seen the commercial benefits of employing a professional public relations strategy and is now rolling out various other marketing initiatives across the business to help propel its spectacular growth.

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