RMS

Many of you will remember seeing the diminutive Chinese motor trader, Ling Valentine, turning down ‘The Dragons' offer of a £50,000 investment in her online contract hire business with the withering remark, ‘Chinese eat dragons for breakfast'.

What you may not know is that this 8-minute peak time opportunity on the BBC hit show, which doubled the size of her business overnight, resulted from RMS PR's involvement.

Ling started her business with a computer on her dining room table six years ago. She now employs seven people at her dedicated office in Gateshead and leases more than £50 million worth of cars a year. Her sales have doubled year-on-year.

Until investing in a small regional TV advertising campaign earlier this year, PR in Manchester was the only marketing tool used to promote her company's extraordinary growth and success.

RMS PR started the ball rolling with a page in the Financial Times containing a dramatic photo of Ling with her ‘mobile thermo nuclear rocket launcher' roadside attention grabbing truck (we've YouTube-d it here for you to view). The press and publicity section of her website chronicles the appearance of some hundreds of items of publicity since then.

The company's lifeblood - unique visits to the site - have reached a consistent 50,000 + per month on the strength of the accumulated momentum created by a constant stream of news, comment, conjecture and the chimera of mildly anarchic lunacy that disguises the fiercely customer service driven ethos of the business. Word-of-mouth and renewals by loyal ‘converts' have created exponential, perpetual growth.

We love Ling and she loves RMS PR. We even turned her into a comic strip star in Viz.

To find out more about RMS PR services click on the link or contact the Manchester PR agency online.

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