Infocus Photography Insurance
Brief: Sell 1,200 more insurance polices to professional photographers
Our work: Create a fresh brand and high-ranking website for a niche insurance scheme for professional photographers – backed up with PR support.
Detail:
Design: fresh strong visual identity and brand guidelines. Supporting marketing collateral – exhibition stands, mail shots, advertising.
Web: e-commerce site developed, SEO friendly coding and strategy, email campaign and social media strategy
PR: PR launch to target key media read by professional photographers
Results:
- 100 insurance policies within two weeks of launch.
- Google Page One ranking for keywords within 6 weeks
- More than 100 fresh leads generated per month.
- Positive media coverage in key media titles including Professional Photography, Freelance Photography, Wedding Photography, British Photography Institution Magazine.
- Long term relationship with RMS to drive leads and brand awareness
Latest news
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15/05/12 Shipping industry...
Our managing director Ruth Shearn joined 400 leading members of the international shipping community at the...
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24/04/12 MancDigiBowl Challenge
Two teams from RMS competed in the annual MancDigiBowl Challenge last night ...
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23/03/12 Spiky success for RMS
We’re celebrating today after our sonic success at last night’s first Golden Hedgehog Awards.
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23/03/12 Wok 'n' roll
Our lead designer, Dave Merell, has been on an oriental odyssey and created a brand new name and identity for...
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In-house marketing manager?
We’re the preferred choice for marketing directors and managers all over Manchester. If you’ve got a marketing and PR brief – and a budget – give us a call to see how we can easily integrate into your team.
Call Peter now on 0161 927 3131.
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