RMS

Factor 50

Client: Factor 50

Brief: To raise awareness of malignant melanoma charity Factor 50 and the importance of keeping your skin protected in the sun

Our work: Launched Ban The Beds campaign to highlight the dangers of using sunbeds. Restrictions are now in place, banning under 18s from using unmanned tanning salons. We also launched the Give Skin Cancer The Red Card campaign – in line with the World Cup - which was widely publicized in regional and sports press as well as football-dedicated websites. These two initiatives run alongside our day-to-day media relations work, positioning Factor 50 as the leading malignant melanoma charity in national trade and broadcast press.

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