RMS

Brief: RMS was tasked with the challenge of, not only launching Aray into the UK market, but also educating farmers about photovoltaic energy and its benefits. The aim of the campaign was to help secure farming land rentals for Aray to install photovoltaic farms in the South West and establish Aray as the leading provider of photovoltaic energy in the UK. We created and implemented a direct-mail, advertising and PR campaign, all designed with a strong call to action for the British farming industry. Targeted letters and mailers were sent to farmers in the South West region, a compelling advertising campaign ran in key farming titles and thought-provoking features were placed in the farming press.

Detail:  

Aray Solar, Europe’s leading installer solar panels farms to generate photovoltaic (PV) power for both commercial use and for the national electricity grid. The company has solar farms in Spain, Czech Republic, Slovakia and Romania and works with land owners to provide a turn-key solution to generate solar energy.

Results:   

The outcome of our integrated campaign has far exceeded Aray’s expectations. Aray has been approached by more than 100 farmers about installing solar farms on their land; the original campaign target was to secure five farms! Contractual discussions are already in progress with 10 landowners and RMS has successfully helped Aray broker relationships with leading influencers in the farming sector and unions. In fact, our first campaign has been so successful the directors of Aray have asked us to move the second phase of activity back a couple of months while they deal with the huge number of enquiries they received.

< back