Kermit launches giant crumpets

Project Details

  • Design

Project Info


BRIEF:

In November 2015, our much-loved client Warburtons launched Giant Crumpets with a television advertising campaign that featured none other than Kermit the Frog and the The Muppets. 

Our brief was to produce a Souvenir Edition of W, the company’s staff magazine, to mark the premier of the advertisement and give everyone at Warburtons a ‘behind the scenes’ look into its production.

ACTIVITY:

We worked closely with the internal marketing team at Warburtons, as well as executives at Disney to ensure all content was within their strict brand guidelines.

Our 12-page crumpet themed magazine featured interviews with Kermit, profiles of his best Muppet pals, a Q&A with Jonathan Warburton about his experience on set (“Miss Piggy was very charming and a true diva”) and insights from the ad directors.

Confidentiality was crucial throughout the project

RESULT:

We produced a 12 page souvenir edition of W Magazine that was delivered on deadline and distributed to all staff the day after the advert first aired. The magazine went down extremely well – receiving fantastic feedback from staff in all areas of the business.

Sylvester Stallone had starred in the previous Warburtons ad and was a tough act to follow but nobody was disappointed when Kermit and The Muppets made their appearance.

It’s a project we’ll always remember with great affection – it’s not every day you get to interview such legends!


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