Kermit launches giant crumpets

Project Details

  • Design

Project Info


In November 2015, our much-loved client Warburtons launched Giant Crumpets with a television advertising campaign that featured none other than Kermit the Frog and the The Muppets. 

Our brief was to produce a Souvenir Edition of W, the company’s staff magazine, to mark the premier of the advertisement and give everyone at Warburtons a ‘behind the scenes’ look into its production.


We worked closely with the internal marketing team at Warburtons, as well as executives at Disney to ensure all content was within their strict brand guidelines.

Our 12-page crumpet themed magazine featured interviews with Kermit, profiles of his best Muppet pals, a Q&A with Jonathan Warburton about his experience on set (“Miss Piggy was very charming and a true diva”) and insights from the ad directors.

Confidentiality was crucial throughout the project


We produced a 12 page souvenir edition of W Magazine that was delivered on deadline and distributed to all staff the day after the advert first aired. The magazine went down extremely well – receiving fantastic feedback from staff in all areas of the business.

Sylvester Stallone had starred in the previous Warburtons ad and was a tough act to follow but nobody was disappointed when Kermit and The Muppets made their appearance.

It’s a project we’ll always remember with great affection – it’s not every day you get to interview such legends!

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